Businesses in Zimbabwe have been urged to improve on their branding to enhance the country’s positioning on the global markets.

Written by on May 23, 2019

Speaking on the sidelines of a business leaders’ summit recently Pan African Leadership and Entrepreneurship Center Director of Administration and Planning Dr Ayanlola Ayanyimika said Zimbabwe should tell a good story about itself to the international community to enhance its image as an investment destination.

He added that Zimbabwe needs to do more in marketing itself as a tourism destination.


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