The Overview
YAFM is Radio station positioned to cover mining and its communities as we have Zimbabwe speaking of its great mineral wealth within this 550km stretch of the Great dyke, research suggests that this is among the least known mining activity based region in the country. We have observed that not only are communities within the Great Dyke are hungry for information. YAFM has positioned to cater for this niche mining market and terrestrially in the areas represented in the table below as the voice of the miners, which has an audience not currently catered for by any other media medium in the country.
Catchment Statistical information
| Area | Population | Media preference | Target audience |
| Zvishavane
Mataga Rutenga |
1 25 000 | YAFM | Workers from Mimosa and Murowa,
Former Shabani mine residents small scale miners Farming communities Resident MSU students +23000 |
| Mberengwa
The largest constituency in Zimbabwe |
168164
|
YAFM is the only clearly accessible station | Small scales miners,
SME’s businesses, Farming communities |
| Chivi
Mhandamabwe
|
166 277 | YAFM | Small scale miners, Gold & Chrome
SME businesses, farming communities |
| Shurugwi
Chachacha |
99 000 | YAFM & Power FM | Small scale miners
Schools Tongogara rural catchment SME businesses UNKI mines employees |
| Mashava | 85545 | YAFM the only clearly accessible station | SME Businesses,
Small scale miners Gold & chrome GZU Mashava campus +7000 |
| Kwekwe | 130 632 | YAFM & all radio stations | Business
Miners large and small ( Gold &Chrome) Schools Gvt institutions |
| Masvingo Urban
Mucheke suburbs Chirumanzu Gutu Ngundu Chiredzi Mwenezi |
144 820 | YAFM & all radio stations | SME Businesses,
GZU students, The province has the largest number of boarding schools in the country |
| Gwanda
Filabusi Mbalabala |
136 747 | YAFM | Small scale miners,
SME businesses |
| Gweru
Senga area City Centre Lalapanzi |
138 680 | YAFM & all other radio stations | Business,
MSU Main Campus students, |
Mainly due to our geographical location and the market we serve, we broadcast in the following languages in all our programming.
- 50% Shona / Karanga
- 25% English
- 25% Ndebele
Activations in Pictures
In Conclusion
It is imperative that you take advantage of YaFM 91.8’s strategic advantage to cover the specific areas along the great Dyke. We also believe that the linkage between our two organizations will catapult both our organizations to greater heights.
